[Styling & Staging] San Francisco Contemporary Home Staging

posted by Francine Park on , , , , , , ,



open-floor-plan LR, DR, Kitchen
contemporary bathroom
kids room

I count my blessings everyday.  Not everyone gets to do what they love, but I've been lucky to have two careers that I'm passionate about.  You know the old saying "God works in msterious ways"? Well, I'm a believer.  Fashion was what I lived and breathed (maybe too much), so I didn't think much of it when the opportunity of home staging presented itself.  Now with over 50 stagings into it, I have a new found love.  My favorite roles in the fashion industry were buying, merchandising, and styling, which all transitioned seamlessly into home staging design.  

Here is one of our latest projects.  A 3b/1.5ba gorgeous single family home in the Inner Richmond neighborhood of San Francisco.  This beauty had multiple offers, and was snatched up within 2 weeks!  Of course, there were many key factors that helped make this happen -- a savvy and well networked real estate agent, a great photographer, the ideal location, natural beauty and, of course, the condition of the home itself.  But, I have to hand it to our team of designers (yours truly included) who worked hard to help create the lifestyle vison, and expedite a sale at the highest value.  Selling a home is stressful, my job is ultimately to help the homeowners maximize their ROI, all the while making the staging process as easy and smooth as possible.  

Feel free to browse our updated portfolio here or visit stage-struck.com.  If you want to learn more, here's a recent New York Times article on home staging.

[Inspiring Mind] The Kooples Therapy

posted by Francine Park on , , , , , ,


The Kooples' signature black/white ad campaigns

The Kooples F/W 2014 | Prince of Wales suit
graphic cutout dress in leather & suede
The Kooples Sport | boucle sweater
CDC F/W 2014 | Parker with detachable fur collar 

With an aggressive expansion, French label - The Kooples hit U.S. territory like a hurricane. Just this summer, it debuted in San Francisco, Los Angeles, and New York.  Second and third stores are slated to open this fall, respectively in LA and NY.

Launched in 2008 by the Elicha brothers - Alexandre, Laurent, and Raphael; the same brothers behind another cute successful line, called Comptoir des Cotonniers.  If you are fashion conscious, and live in one of the aforementioned cities, you probably recognize their signature black & white couples ad campaigns, where they feature real life cool couples.   The Kooples is a brand of clothing for men and women, where pieces are sometimes interchangeable between the sexes.  “Our wives take our jackets, and we take their scarves,” Alexandre Elicha said in a NY Times interview.  

The brothers have recently partnered with Norton & Sons, top tailors from London's Savile Row, to create an impeccably crafted neo-dandy look, evoking a London rocker with a Parisian sense of je ne sais quoi.  While The Kooples is known to be rocker chic, I often find sophisticated, wearable pieces in every collection. The suits are especially great for contemporary professionals.  With a cool brand like this, I can safely speak on behalf of many U.S. fashion lovers, do invade us!  Seriously Kooples, when are you heading to Seattle?

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