[Live Life] How to Monetize A Fashion Blog


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Valentino Ready To Wear Fall Winter 2013 Paris♥♥♥


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Fashion's Night Owl by theedgytimes on Polyvore





Following up on last week's post, I'm going to share as much as I know about ways to monetize a fashion blog.  Despite what you might have read about bloggers making six figures and getting a ton of free products, that's hardly the case.  Not to say it's impossible, the top bloggers do, but with the help of collaborative projects with retailers, designers, and/or magazines.  For new bloggers (less traffic) or blogs with less engaging audience, which mine falls under; I'm more concerned with creating original useful content.  So for me, for now, earning just enough (while having fun learning) to support my shopping habits are fine.  Through trial and error (excluding ads), these have worked for me:
  1. ShopSense by ShopStyle- One of the top choices for affiliate marketing in the fashion industry, ShopSense (owned by POPSugar) uses ad units, widgets, and API's.  Payments are based on a CPC (cost-per-click) model, relative to website traffic quality.  It's best for high-traffic, low sales-generating sites.
  2. Reward Style- Popular option with the widest brand selections (2500+ retailers globally).  It offers the same type of functions, but payments are on a CPS (cost-per-sale) basis, meaning publishers are paid only if visitors purchase something after clicking an affiliate link.  This is ideal if you have loyal fans who will purchase based on your recommendations. *invitation-based only.  
  3. Polyvore- A styling platform that boast 17 million unique visitors per month. It has incredible money-making potential for bloggers.  However, despite the 'shop the post' capability, Polyvore at its core is a fashion community focused on creating beautiful images.  And that's what I mostly use it for, creating editorial-like layouts and images that I like, and hopefully enhances the overall visuals for my readers. 
  4. Lyst- A network aggregator where it is part layout or ad presentation tool, with heavy doses of social activity through feeds, followers and more.  This is supposedly an emerging affiliate option, so I'm testing it out now.
  5. Pintrest- Aspirational boards of products that can be transactional.  When you click on a beautiful product image, it can lead you directly to the website where you can make a purchase.  I use this as a way of marketing my blog, not necessarily to sell things.  So far, Pinterest has been consistently a decent traffic driving force to my blog.  
What works for me may not necessarily work for you, the best thing to do is try the different options, then stick to a few that works well for you.  Ultimately, it's not about squeezing every last drop of possible monetization from your blog.  You have to create a site that you love and are proud of.  Though, if you're interested in more options, check out this detailed article by Independent Fashion Bloggers.  

Have you tried any of the mentioned affiliate marketing options or know of other noteworthy ones?  Leave a comment about your experience.

   

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